If you are planning to start a pharmaceutical business, you have probably heard the term PCD pharma franchise. This guide explains what it means and how it works.
What does PCD mean?
PCD stands for Propaganda Cum Distribution. In this model, a pharmaceutical company authorises a partner to promote (“propaganda”) and distribute its products in a particular area.
How the model works
- The company provides the products, along with promotional material such as visual aids and literature.
- The franchise partner promotes the products to doctors, hospitals and pharmacies in their area.
- The partner orders stock from the company and supplies it through the local distribution network.
Who is it suitable for?
- Medical representatives who want to start their own business
- Existing distributors and stockists looking to add product ranges
- Entrepreneurs with contacts in the healthcare field
Benefits of a PCD franchise
- Lower investment compared with setting up manufacturing
- Access to a ready product range
- Promotional support from the company
- The freedom to run your own business in your area
What to check before you start
Look at the company’s product range, the quality of its products, how it supports partners, its supply record and the terms of the agreement. Speak to the company’s team and ask all your questions before signing.
Interested in partnering with us? Read about our PCD franchise opportunity.